In this series of highly instagrammable visuals for Beats by Dre, we chose to move away from standard product shots and created compositions that lean heavily into the artful, sculptural design of the hardware itself. Enjoy!
Client: Beats by Dre Agency: Angry Gods // Project Type: Pitch / Social Campaign Concept
Studio Role: 3D Design, Animation & Look Development
Framing Hardware as High Art
We treated the iconic Beats headphones not just as tech accessories, but as modern art pieces. By placing the hero products into striking, minimalist environments, we used photorealistic 3D renders and dynamic Houdini simulations to capture the tactile premium feel of the brand. The result is a series of scroll-stopping visuals built to command attention in a fast-paced digital feed.
Summer and holiday-themed Designs
Mother’s Day-Inspired Visuals
Re-imagining Black Friday
Credits
Agency: Angry Gods // CCO: Krish Menon
CD: Gabe Miller // Brand Director: Andrea Goldman
Production: Stray.tv // Creative Director: André Fiorini
Art Director: Douglas Benvenuti, André Fiorini
Design + Render: Douglas Benvenuti, André Fiorini
Animation: JP Oliveira // Houdini: JP Oliveira
Thank You Obrigado