Back in 2017, I was asked by Ford Content Factory to pitch for a chance to film the Mustang's introduction into the Brazilian market. I concepted this spot through the use of existing footage and music, and won the pitch. Once we had an approved version I proceeded to create the real shots in 3D, based on the actual locations we chose to shoot in, and briefed the photography crew in detail, since this was my very first car shoot. Ford's test facility near Tatui, Sao Paulo, presented the biggest logistical challenge, but we managed to pull two days of high quality shoot on a very short budget. Music was composed by my good friend Chris Borges of Skills Audio Concept, based on Sepultura's intriguing mix of heavy metal and indigenous Brazilian sounds.
Director + CD: Andre Fiorini // DP: Felipe Hermini // Music: Skillz Audio Concept // Editors: Bruno Querido, Nelson Guedes
Below are some of the short-format edits we did for Instagram, as well as a few frame-grabs and gifs that show some of the nicest parts of our project. Hope you enjoy.
Thank you.
