Grails - When Sneakers Change the Game (Hulu)

Studio: Fellow
Producer: Emma Nylander  Creative Director: Marcelo Petrella
Art Director: Andre Fiorini  Design: Andre Fiorini + Gabriela Maluf 
2D animation: Zeh Pistilli  3D Animation: Andre Fiorini  Motion: Ricardo  Labella

Last year I was approached by the good folks at Fellow to work on a branding project for a cool new show streaming on Hulu. We wanted to convey the explosion of textures, colors and materials that Eastside Golf brought to the game of golf while keeping our opening animation simple and elegant.

The original colors in the styleframes are very different from the final palette, so I included them here. Some rather beautiful designs by Gabi Maluf were reject along the way and also deserve to be seen.








Thank You




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